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SEO (Search Engine Optimization)
What is SEO
SEO (Search Engine Optimization) is the practice of optimizing a website to improve its visibility and rankings in search engine results pages.
It involves various strategies and techniques, including keyword research, on-page optimization, technical optimization, and link building, to enhance a website’s organic (non-paid) visibility on search engines like Google.
SEO aims to increase organic traffic by making a website more relevant and authoritative in the eyes of search engines, improving its chances of ranking higher for relevant search queries.
The goal of SEO is to attract targeted, high-quality traffic to a website, resulting in increased visibility, brand exposure, and potential conversions.
SEO is an ongoing process that requires monitoring, analysis, and adjustments to keep up with search engine algorithm updates and changing user behaviors.
By implementing effective SEO strategies, businesses can gain a competitive edge, improve their online presence, and increase their chances of being discovered by potential customers through organic search.